200 × 290 vs 240 × 340 – the UK size decision

By Emma Whitfield · Published 22 September 2026 · 5 min read

The two large sizes stocked deepest on Amazon.co.uk. They look 40 cm apart on paper; in a UK sitting room they read as different rugs entirely.

Side-by-side

Criterion200 × 290 cm240 × 340 cm
Surface5.8 m²8.2 m²
Living room fitUK 3+2 sofa (up to 190 cm wide) with front legs onUK 3+2 sofa (over 200 cm wide) or corner sofa
Bedroom fitUK king bed (150 × 200), lower two-thirds on rugUK super king bed (180 × 200), lower two-thirds on rug
Dining fit4- to 6-seater rectangular, table up to 160 cm long6- to 8-seater rectangular, table up to 200 cm long
Room minimum3.2 × 4.1 m (60 cm border each side)3.6 × 4.6 m (60 cm border each side)
Weight (hand-knotted wool)14–22 kg20–35 kg
Delivery box length~200 cm rolled~250 cm rolled – check stairwell and doorway
Price bracket (mid-range wool)£150–£320£220–£520

The 200 × 290 mistake

The most common Amazon.co.uk return we see referenced in listing reviews is buying a 200 × 290 for a room that needed a 240 × 340. The rug is not too small for the room – it is too small for the furniture, which is the measurement that matters. A 3-seater sofa over 200 cm wide with front legs hanging off the rug reads as a shrunken rug even in a huge room.

The 240 × 340 mistake

The opposite: buying 240 × 340 for a UK terraced sitting room. Standard Victorian reception rooms are 3.4 × 4.0 m – a 240 × 340 rug leaves only 50 cm on each side of length and 50 cm each side of width. Skirting boards, radiator grilles and door swings eat into that. Result: the rug looks jammed and reads as wall-to-wall carpet, not a rug.

Frequently asked questions

Rule of thumb for the size step-up?

If the primary furniture piece (sofa or bed) is under 190 cm wide, 200 × 290 works. From 200 cm wide upward, jump to 240 × 340 – the extra 40 cm each way keeps the 60 cm exposed-floor margin around the piece.

How much heavier is a 240 × 340?

Around 45% heavier for the same construction: 8.2 m² against 5.8 m². A hand-knotted wool 240 × 340 weighs 20–35 kg – a two-person carry, and worth checking the delivery access before ordering.

Price difference?

Roughly 45–60% more on Amazon.co.uk. A £120 200 × 290 in Flair Rugs shaggy runs about £180–£200 at 240 × 340. Premium wool: a £280 200 × 290 in Asiatic wool runs £420–£500 at 240 × 340.

Our verdict

Measure the sofa, not the room. Under 190 cm sofa – 200 × 290. Over 200 cm sofa or a corner unit – 240 × 340 (only if the room is 3.6 × 4.6 m or larger). Between the two, size up rather than down: an oversized rug reads intentional, an undersized rug reads like a mistake.

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